There are hundreds of ways to hack Vaseline.
Many of them are fan-made — untested and unaccounted for.
Instead of playing it safe and shooting them down, we verified the hacks.
And turned the tests into a viral social campaign.
Ogilvy Singapore 2025 – Ideation to completion
Many of them are fan-made — untested and unaccounted for.
Instead of playing it safe and shooting them down, we verified the hacks.
And turned the tests into a viral social campaign.
Ogilvy Singapore 2025 – Ideation to completion
