Most Taiwanese feel that Spotify know don't their taste and reason for music.
For them, music meant more than tunes. They're personal stories brought to life.
So that's what we did – use our songs to retell their stories.
TBWA Singapore 2021 – Ideation to completion
For them, music meant more than tunes. They're personal stories brought to life.
So that's what we did – use our songs to retell their stories.
TBWA Singapore 2021 – Ideation to completion
Heartbreak: (She asked me) (Why you gonna lie?) (For the last time) (Do you still want me?)
Moving on: (Loneliness) (It's got nothing on me) (Without you) (Imma get a new one!)
Youth Spirit: (They say) (We're all useless young things) (Egoistic) (Stubborn) (Wait...) (But why should any of that matter?)
We also got A-list artists to sing stories that resonated with them most.
Stories that they didn't write. Stories that can be found on Spotify.
Stories that they didn't write. Stories that can be found on Spotify.
Not forgetting interactive story makers on social
And Audio+Visual OOH placements (The bus plays the songs as the words light up)
(The GIFs are faulty here, getting it fixed. Bear with me.)
And Audio+Visual OOH placements (The bus plays the songs as the words light up)
(The GIFs are faulty here, getting it fixed. Bear with me.)
